Nowadays, chances are good that if own a website, you own a business as well. And the most important thing for a business website is to have a good conversion rate. If your website isn’t converting, your company might as well hang up a “Closed for Business” banner.
That’s why it’s important your website’s color scheme is planned, intentional – and most importantly – optimized for conversion.
In this article, we’ll take a look at how colors influence our lives and how they can be used to improve how your potential customers or clients perceive your site and brand.