Using Color Psychology to Improve Your Website Conversions

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Nowadays, chances are good that if own a website, you own a business as well. And the most important thing for a business website is to have a good conversion rate. If your website isn’t converting, your company might as well hang up a “Closed for Business” banner.

That’s why it’s important your website’s color scheme is planned, intentional – and most importantly – optimized for conversion.

In this article, we’ll take a look at how colors influence our lives and how they can be used to improve how your potential customers or clients perceive your site and brand. 

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