It’s easy to forget that the internet is a World Wide Web. Which means that people from all over the world have access to your website. So, if you only serve content in one language, you’re at a potential disadvantage.
Communicating with an international audience through a multilingual site has its perks. Not only can it bring new customers your way, but it can also give you a competitive edge. If there is a potential multilingual market for your business and your competitors are not taking advantage of that, you could! After all, creating a multilingual WordPress site is not very hard when you’ve got so many plugins to choose from.
But not so fast, my plugin-addicted friends! For this particular feat, I’ve decided to move away from the plugin-laden world of multilingual websites and venture into the Multisite side of things. I want to show you how to create your own multilingual WordPress site…from scratch! Creating a multilingual WordPress site using Multisite has many advantages, of which ultimate control is one. It allows you to create, tweak, and present your translated content however you want.