SMstudy® Marketing Research Associate Certification Course

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This course contains an overview of Marketing Research and is based on the SMstudy® Guide. It has 35 high quality videos on Marketing Research including a brief about a brief history of Marketing Research. Upon completion of this course, students can get free 'SMstudy® Certified Marketing Research Associate' certification from www(dot)smstudy(dot)com. The course also touches upon the benefits of SMstudy® Guide. The SMstudy® Guide is developed by VMEdu, Inc., a global certification course provider that has educated over 400,000 students world-wide in more than 3,500 companies. It explains Sales and Marketing concepts through a practical, process-oriented approach. Marketing Research, provides a framework for conducting Marketing Research for a company’s products, services, and brands. Marketing Research is the systematic process of collecting, processing, and analyzing data to provide required information to decision makers. Marketing Research is linked to all other Aspects of Marketing as it provides critical insights that inform key decisions in all other marketing planning and strategies. The processes associated with planning and executing a marketing research project include understanding the research problem; deciding a suitable research design; collecting, processing, and analyzing data required to solve the problem; interpreting data; and presenting the findings/recommendations of the research project to the key decision makers. Who is the target audience? Students and professionals interested in completing a basic certification course on Marketing Research
  • Introduction
    00:02:47
    • Introduction
      00:02:17
  • How to use SMstudy® Guide?
    00:08:04
    • Using SMstudy® Guide with SMstudy.com Website and VMEdu® Mobile App
      00:03:39
    • Certification Schema for SMstudy® Certifications
      00:04:25
  • Why Use the SMstudy® Guide?
    00:03:21
    • Key benefits of Using the SMstudy® Guide
      00:03:21
  • A Brief History of Marketing Research
    00:20:17
    • Early Models of Sales and Marketing
      00:03:53
    • Conventional Mass Media Marketing
      00:02:15
    • Fragmented New-Age Marketing
      00:06:15
    • Innovative Internet-based Business Models
      00:05:02
    • Sales and Marketing as a Continuum
      00:02:53
  • Corporate Strategy Overview
    00:04:31
    • Corporate Strategy Overview
      00:04:31
  • Aspects of Sales and Marketing
    00:04:24
    • Aspects of Sales and Marketing
      00:04:24
  • Levels of Sales and Marketing Strategy
    00:04:24
    • Levels of Sales and Marketing Strategy
      00:04:24
  • Marketing Strategy Overview
    00:01:41
    • Marketing Strategy Overview
      00:01:41
  • Marketing Research Overview
    00:07:04
    • Marketing Research Overview
      00:01:28
    • Define Research Problem and Choose Research Design
      00:01:07
    • Data Collection
      00:01:47
    • Data Processing and Data Analysis
      00:01:48
    • Data Interpretation and Reporting
      00:01:18
  • Define Research Problem and Choose Research Design
    00:01:57
    • Introduction
      00:01:57
  • Define Research Problem
    00:02:56
    • Introduction
      00:02:56
  • Define Research Problem-Inputs
    00:10:33
    • Inputs
      00:10:33
  • Define Research Problem-Tools
    00:28:34
    • Tools-1
      00:06:43
    • Tools-2
      00:04:35
    • Tools-3
      00:13:51
    • Tools-4
      00:03:25
  • Define Research Problem-Outputs
    00:02:35
    • Outputs
      00:02:35
  • Choose Research Design
    00:02:16
    • Introduction
      00:02:16
  • Choose Research Design-Inputs
    00:11:11
    • Inputs
      00:11:11
  • Choose Research Design-Tools
    00:40:47
    • Tools-1
      00:03:01
    • Tools-2
      00:15:56
    • Tools-3
      00:07:32
    • Tools-4
      00:06:45
    • Tools-5
      00:11:00
    • Tools-6
      00:03:13
  • Choose Research Design-Outputs
    00:01:57
    • Outputs
      00:01:57
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