SEO Training Course by Moz

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SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

  • SEO Strategy Development
  • Site Audits and Structure
  • Keyword Research Basics
  • – On-Page SEO Fundamentals
  • Link building and Off-Page SEO
  • SERP Features (a.k.a. Featured Snippets)
  • Reporting on SEO
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