Pack of 15 – The Complete Digital Marketing Bundle

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How to Build Better Buyer Personas

How to Build Better Buyer Personas

This course is about building "buyer personas" for business-to-business (B2B) markets.

I have 33 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas without having access to any market research. Oh, and I needed to draft this by Tuesday!

I discovered that there are tools available to me that I had overlooked -- the persona template being one of them. In this course, I reveal all of my persona secrets and best practices!

Whether you work for an established enterprise company or the newest startup, this persona methodology will work for you!

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