Music Marketing Demystified

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In this free course (with more than 3,200 students!), I give you an overview of the foundational music marketing principles every proactive musician should know. The course features 11 short videos. In them I cover: Your #1 Music Marketing Asset Internet Strategies and How to Build Your List Social Media: How, When and What to Post Online How to Get Comfortable with Marketing and Sales The First Steps to Online Music Marketing How to Deal with Music Marketing Overwhelm My Best Advice on Long-Term Music Success I want to extend a big thanks to Jonathan Sexton and the Artist Growth team in Nashville for editing these video lessons and making them available. Register for this free course on Udemy and get lifetime access to the lessons. Watch them on your computer, or on your smartphone or tablet using the free Udemy app. I can't wait to share these Music Marketing 101 principles with you! Who is the target audience? Singers, songwriters and musicians Anyone wanting to make a difference with their music
  • Music Marketing Fundamentals
    00:07:41
    • Welcome to Music Marketing 101
      00:01:29
    • How to Navigate a Udemy Course
      00:00:15
    • How Bob Became a Music Marketing Pioneer
      00:02:41
    • Your #1 Music Marketing Asset
      00:01:51
    • How to Get Comfortable with Marketing and Sales
      00:01:25
  • How to Use the Internet and Social Media to Promote Your Music
    00:10:02
    • Internet Strategy and How to Build Your List
      00:02:25
    • The Octopus Marketing Formula Explained
      00:02:28
    • Social Media: How, When and What to Post
      00:03:33
    • The Best Way to Embrace Technology for Music Marketing
      00:01:36
  • The Big Picture Principles of Music Marketing
    00:14:07
    • Fan Engagement: Why and How to Do It
      00:02:18
    • How to Deal with Music Marketing Overwhelm
      00:02:39
    • Marketing Mistakes and Lessons from Karmin
      00:04:23
    • Bob's Best Advice on Long-Term Music Success
      00:04:12
    • Music Marketing 101 - Final Thoughts
      00:00:35
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