Improved SEO with Rich Snippets and MicroData

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This Improved SEO with Rich Snippets and MicroData course will teach you how to add extra information to your web site content to allow Google and other search engines to display advanced "rich snippets" of information to searchers. Downloadable examples are included showing how to create MicroData for a person, organization, product, offer and product review. Who is the target audience? Web site owners wanting to enhance their search results Web developers wanting to enhance their HTML content
  • Introduction
    00:01:10
    • Introduction

      Course Introduction

      00:01:10
  • MicroData
    00:16:08
    • MicroData References

      Important web sites to use as references for microdata.

      00:01:14
    • Introduction to MicroData

      An introduction to microdata and how it affects Google search results.

      00:03:19
    • Schema.org

      Introducing the schema.org website and the MicroData schemas you can use.

      00:06:16
    • Item Types, Scopes and Properties

      Learn about the MicroData HTML5 attributes: ItemScope, ItemType and ItemProp.

      00:03:14
    • Testing and Tools

      An introduction to the Google Structured Data Testing Tool.

      00:02:05
  • Examples
    00:38:58
    • Download Example Files
      00:00:08
    • Person MicroData Example

      Example describing a Person with MicroData.

      00:07:20
    • Organization MicroData Example

      Example describing an Organization or Business with MicroData.

      00:09:47
    • Product MicroData Example

      Example describing a Product with MicroData.

      00:06:41
    • Product Offer MicroData Example

      Example describing a Product Offer with MicroData.

      00:06:30
    • Product Review MicroData Example

      Example describing a Product Review with MicroData.

      00:08:32
  • Conclusion
    00:00:33
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