I started my career in banking, culminating in a senior position at Deutsche Bank, where I was directly responsible for launching Deutsche Bank’s first online Foreign Exchange Trading System DB-markets E-trade (the precursor to Deutsche Bank’s award winning dbfx.com platform which won the prestigious Euromoney Foreign Exchange Poll Award for 6 years running until 2010).
I am a passionate Growth Hacker with an unhealthy obsession for brand building, online marketing and the sales process. I have a "Rainman" like ability to identify and realise the fastest, most efficient and least labour intensive Route-To-Market for a new or existing product or service.
There is an overview of my areas of expertise in the Specialities section below, but to put it in a nutshell: I am an acknowledged expert in market definition and development of sales channels having authored three books based on best practices in business building and on my proprietary "Vision Selling" methodology.
Specialties: Growth Hacking, Google-Era best business practices, Corporate re-focus (turnaround), sales and sales oriented retraining, Social Media Marketing and Business Development Expert, Word-of-Mouth marketing methodologies, identification and launch of new business lines, strategic direction development, market intelligence analysis, identification and implementation of routes to market. Developed proprietary “VISION SELLING” sales-methodology and "RAPID VALIDATION" business building methodology.