About the Author
David Booth is a Google Analytics and AdWords Certified Trainer. His firm consults on web analytics and marketing.
David is a consultant, an instructor, and one of the founding partners of Cardinal Path. He has spent over a decade advising companies and organizations throughout North and Central America in web design, technology selection and deployment, search engine marketing, analytics and business intelligence, statistical analysis, and conversion testing. David has led seminars, trainings, and sessions focused on web site analytics and search and conversion marketing for audiences ranging from top executives to technical implementation teams.He has been involved in web application development as an engineer and consultant since 1998, beginning his career as a technical marketing engineer with Intel. He also spent two years with the Peace Corps, developing and deploying web sites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations. David is a Google Analytics, AdWords, and Website Optimizer Certified Trainer, and his firm is a Google Analytics, AdWords, Website Optimizer, and Urchin Certified Partner.David earned his MBA in international management from the Monterey Institute of International Studies, and he holds a BS in electrical and computer engineering from the University of Illinois at Urbana-Champaign.